Rebranding Bewild's Packaging
We were tasked to create a unique packaging & potential branding designs for Bewild. The objective was to develop designs that stand out and align with Bewild's vision & values, emphasizing sustainability & ethical agriculture.
Services
Packaging, Rebrand
Client
BeForest
Year
2024
To develop a unique and credible packaging/branding design language for Bewild that stands out among other sustainable products in the premium range.
Client asked us to create two distinct design routes for Bewild’s packaging and branding. With each route reflecting the company’s vision & values, and clearly communicate the brand’s commitment to sustainable and ethical agriculture.
The Ask
How to create an awesome branding experience
The Process
To create a brand design that truly captures the essence of the business. It is important to understand what drives the company as well the market. For this we conducted primary & secondary research of Bewilds, websites, social media and other online presence to align myself with the companies values.
A survey was conducted with 105 participants to understand the customer's perspective as well
1.The Research
Let's Talk
After understanding the product we studied the packaging of the existing products and explored in which directions we could take it. The main challenge was rethinking the visuals while maintaing the values of the company. I was also able to use the data taken from the surveys to explore other packaging options
2.The Strategy
To better understand the customer mentality we had a survey conducted the results of which helped us better understand where the scope for the clients needs and customer wants were satisfied. Below are the highlights of it.
2.1 Survey Insights
01. Coffee Packaging
From the survey, it is clear that most customers would prefer seeing eco friendly labels. While using natural materials for the packaging is great, it is important to consider that some materials may not be viable for certain products. Lastly for the Indian market. Price is important factor.
02. Coffee V.2
Next we identify two distinct directions to take for the final design.
3.3 Direction (Style Guide)
02. Elaichi Packaging
Other Projects
Finally its, time to see the fruit of all this labour. Using the style guides we created the packaging concepts and used them to show what a final product could look like:
The Mockup
01. Elaichi Packaging
02. Coffee Packaging
02. Coffee V.3
*Goes Inside Packaging Above
1.1 Current Market Trends
i. Minimalist Design
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Less is More: Simple, clean designs with minimal graphics and text to reduce ink usage.
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Transparency: Use of clear packaging materials to showcase the product and build trust.
ii. Eco-Friendly Materials
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Biodegradable & Compostable: Packaging made from materials that break down naturally, like plant-based plastics, paper, and cardboard.
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Mushroom Packaging: Biodegradable packaging made from agricultural waste and mycelium.
iii. Reusable Packaging
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Refillable Systems: Containers designed to be refilled and reused, reducing single-use waste.
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Multi-Use Containers: Packaging that serves additional purposes (e.g., jars that can be repurposed for storage).
iv. Edible Packaging
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Food Wrappers: Innovative solutions where packaging can be consumed along with the product, such as seaweed-based wrappers.
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Beverage Pods: Edible pods for drinks, reducing the need for disposable cups and bottles
v. Plant-Based Plastics
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PLA and PHA: Polylactic acid and polyhydroxyalkanoates as alternatives to conventional plastics, derived from renewable resources.
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Starch-Based Packaging: Use of corn, potato, or other starches to create compostable packaging materials.
What is the criteria you consider before buying a product? ( Example: Coffee)
2. What packaging material would you say feels the most eco friendly?
1. When it comes to purchasing a product which causes the least negative impact on the environment, on what basis do you decide?
3. Designing the Packaging
Now that we have everything we need, its time to brain storm a few ideas based on what we have. We need to summarize what we have learnt and start to explore two distinct directions to take for the final design.
Client Requirements:
Rebrand Looking for - ( Authentic, Stands out, Sustainable , Premium)
*Focus less on organic | More natural farming
Brand Vision :
Living Soils, thriving farms, honest products
Brand Misson :
To support farmers in their transition towards regenerative agriculture, & help buyers access high- quality, ethical products
Opportunities:
Website| Packaging design can be improved | Premium line can be introduced | Cinematic Ad | Flavors can be well defined
Target Audience:
-Sustainable Mindset -25-55 Age Group -Wants to contribute to the environment
Competitors:
-Blue Tokai -Araku Coffee -Nescafe -Subko -Urban Platter -Two Brothers
USP:
-Forest Friendly Produce -Regenerative Farming -Farmers gets benefits -No chemicals used -Made in India
Brand Positioning
-High Price (Above Average) -High Quality
