Branding A Dessert Cafe
Created a brand identity for a dessert cafe in Uppal, Hyderabad. The client wanted to target the IT crowd and was looking to establish an elegant dessert cafe.
Services
Branding, Print
Client
Frozen Affair
Year
2024
With the onset of summer, people in uppal needed a way to cool off, a beacon of refreshment emerged – Frozen Affair: The Dessert Cafe
With a commitment to delight, this oasis of coolness needed an equally cool branding.
We were tasked to craft a brand identity as invigorating as the frosty treats it housed. From the clients vision for their logo to the graphic visuals needed for their banners, menus, and packaging, every element needed to be meticulously designed to evoke a sensation of icy delight.
The Task
The
Journey
"From Sunny Day's to Sundae Bliss"
The Brand Identity Design was inspired by elegance and sophistication, meeting the Client & their Partner's refined tastes. After a thorough discovery session, we created mood boards to visualize their vision. Once the client finalized the direction we proceeded to
iterate on logo concepts until both the client and our team were satisfied. Then, we explored color palettes and typography before finalizing the brand identity. Finally, we moved on to creating print materials to reflect the refined aesthetic we had established.
Mood Board
Outcome
From the moment the logo adorned the storefront to the intricate details of the menu design, every element resonated with patrons seeking an escape into a world of sweet indulgence.
As Frozen Affair flourished into a beloved local hotspot and beyond, the resounding success of the branding affirmed its place as an integral part of chilling off in Uppal.
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